Sylvester Stallone is coming out with his own line of fashions! How dreamy is that? Who better to produce a line of fashions than a man whose suave sophistication and mind-blowing masculinity could be viewed as the very definition of the ideal Real Man? According to Time Magazine's William Lee Adams (2011), "Stallone will produce a men's line of fashion inspired by Rocky and Rambo. The line will debut in 2012, and its first collection will feature jeans, outerwear, shirts, underwear and watches. Eyewear, grooming products, fragrance, and athletic shoes will follow"(para 1, Adams, 2011)
When interviewed by Women's Wear Daily's Jean Palmieri, Stallone stated that his interest in fashion began after he began working on Rambo: First Blood pt II when weight fluctuations required him to have his clothes custom-made (Palmieri, 2011). "I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better"(para 12,Palmieri,2011).
Stallone is target market is the everyday man - the non-metrosexual. His ultimate goal is to create fashion that appeals to men of all ages and from all walks of life.
Reference
Adams, W.L.(2011, March 25). Dressed to kill: Sylvester Lanches Rambo-Inspired Clothing Line. Time News. Retrieved on Monday, March 28, 2011 from Feed http://newsfeed.time.com/2011/03/25/dressed-to-kill-sylvester-stallone-launches-rambo-inspired-clothing-line/
Palmieri, J.E.(2011, March 24). Sylvester Stallone to Launch Men's Brand. Women's Wear Daily. Retrieved on Monday, March 28, 2011 from http://www.wwd.com/menswear-news/sly-stallone-takes-aim-at-fashion-3563345?src=rss/recentstories/20110324
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